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Cyberbullying PSA

This is an awareness campaign that will encourage everyone to think twice about what they send to someone else

We wanted to communicate the harm of cyberbullying and how easy it is to forget that on the other end is a human being

Creating a stop-motion animation was an extremely tedious, yet equally rewarding project. We worked on this project for two weeks straight, beginning with conceptualization and storyboarding down to the final editing in After Effects. There was initial debate around actually showing the hanging as opposed to faking it, but we ultimately agreed in order to really hit home we had to hit our audience hard. We took over two thousand stills and used no video for this production.

It's easy to forget there is a human being on the other end.

It's not "just words", it's ABUSE.